Amsterdam Heineken Experience

Thinking of what to do in Amsterdam? Explore one of the city’s top attractions: the Heineken Experience! Located in the historical brewery building, the Heineken Experience is a unique Amsterdam attraction, that is allowing you to see, hear, smell and taste the beer making process.

Here’s a few things you need to know about the Heineken Experience Amsterdam:

Stretched over four floors, this interactive exhibit is open to all ages. You will learn about the company’s history and about the brewery processes that they have been using throughout the years. Heineken is a Dutch brewing company that was founded in Amsterdam in 1864. Nowadays, Heineken International owns over 190 breweries in more than 70 countries. However, the Amsterdam brewery was the first original brewery of the now multinational enterprise. It’s closed since 1988 and now just serves as a museum. One of the cool things you can do here, is to create your own personal bottle of Heineken. If you are over 18, admission tickets will also include two drinks – authentic Heineken beer of course! The Heineken Experience opens daily between 11:00 AM – 19:30 PM.

Learn more about beer in the Heineken Experience Amsterdam

Located in the city center, the Heineken Experience Amsterdam is not far from other popular attractions like the Rijksmuseum and the Flower Market. Watch our free video guides to find out more about these attractions! There’s a few canal cruise operators that combine the Heineken Experience with their tour, they will offer you the option to get off the boat in front of the Heineken building.

In Amsterdam, the easiest way to get around is by bicycle as the Netherlands is a very flat country and has dedicated lanes for cyclists on every road. Even so, you cannot get everywhere by bike and if you are traveling with kids, or if it’s a cold rainy day, it might not be your preferred way of transportation. Whatever the reason, there is public transport available for your use, like the wonderful Amsterdam tram, which is freely accessible when you purchase the I Amsterdam Card and Holland Pass. Check our website for more information about the Amsterdam passes, which we highly recommend for tourists that plan on visiting a lot of attractions in a short time.

Want something a bit more small-scale? An alternative for the Heineken Experience is a visit to one of Amsterdam’s many microbreweries like Brouwerij ‘t Ij, Brouwerij De Prael or De 7 Deugden. These local breweries are all brewing their own beers and some offer food as well.

For more attractions and advice on things to do in Amsterdam and information about how to get the city pass you should check out our special video guides and offers for more information.

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